DSP Adds Hawley To Management Team

(Former OK Tire National Manager, Consumer Products)

Norfolk, VA—January 6, 2015.   Dealer Strategic Planning, Inc. (DSP) today announced that Bruce Hawley, a former OK Tire executive, has joined DSP to help facilitate the member meetings and recruit independent retailers to join DSP’s growing list of 20 groups.  DSP now serves store owners representing nearly 375 retail outlets in the United States and Canada.

Hawley, formerly Ok Tire Store Inc.’s National Manager, Consumer Products, is a 35-year-tire industry veteran holding positions with Bridgestone’s Canada operations including Regional Sales Manager for Ontario; National Manager of Bridgestone’s Tirestarz Dealer Program; and Director of their Retail Division in Canada, now known as GCR.  Joining OK Tire Stores in 2002 as Director of Dealer Development, Hawley followed with responsibility for sales in Western Canada.  In 2007, Hawley was given the responsibility of growing sales to OK Tire Stores 270+ retail locations and over 2,000 wholesale customers.

Norm Gaither, DSP founder and owner, is pleased to add Hawley’s dimension to DSP’s capabilities.  “Bruce’s accomplishments throughout his career show that he’s a proven contributor to any operation he joins.  We have high expectations to use Bruce’s expertise to keep improving our offering and value to our customers.”

Hawley said the decision to join DSP was easy, “I still have lots of passion for improving operations and find this business exciting and rewarding.  When Norm called me to consider joining, it didn’t take me long to decide to extend my career along a different path.  I am looking forward to meeting all of DSP’s clients as they begin 2015’s cycle of meetings.”

About DSP 20 Group

Dealer Strategic Planning, Inc. offers tire and automotive service dealers the opportunity to share best practices, benchmark against the industry and improve financial performance.   Each group allows a maximum of 20 dealers who meet three times a year to help each other improve their business performance.  Formed in 2007, Dealer Strategic Planning is the only tire-focused 20 group available in the industry.  For more information, contact:  Norm Gaither, 757-301-9897 or norm@dsp-20group.com or Pat Brown, 419-420-5915 or pat@dsp-20group.com.