DSP Kicks Off New Tire Dealer 20 Group

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News Release

For immediate release Dealer Strategic Planning, Inc.
August 18, 2010 2932 Enchanting Circle Virginia Beach, VA 23456

DSP Kicks Off New Tire Dealer 20 Group
Elite dealer business improvement program launches new group

Virginia Beach, VA, August 18, 2010–Dealer Strategic Planning, Inc. (DSP), today announced that an additional tire retailer 20 group will hold their first meeting in late August. This dealer group represents independent tire retailers from Iowa, Mississippi, North Carolina, Minnesota, Missouri, Florida, Indiana, Ohio and Illinois plus the Canadian province of New Brunswick. There are still a couple of openings in this group for interested dealers.

Jeremy Harris, a Wentzville, Missouri dealer will host the first meeting. “I have heard a lot of good things about the twenty group facilitated by Dealer Strategic Planning. Business today is very challenging and by meeting with my peers from all over the country, we can compare notes on how to improve our businesses. I fully expect my membership in this twenty group will give me immediate payback through increased profits.”

The goal of DSP 20 groups is to help dealers increase bottom line profits by peer learning, sharing best practices, financial benchmarking and access to industry experts. Each month the dealers receive a detailed financial analysis which helps them track their performance against the group and industry benchmarks. The 20 groups meet three times a year for 2 ½ days of intense business discussions. The financial analysis and guidance is provided by Norman Gaither, a well-known consultant in the automotive aftermarket who has been successfully improving dealers’ financial strength for more than 25 years.

Gaither, a co-founder of DSP 20 Group is a strong proponent of the concept which originated among car dealers. “It is very gratifying when dealers tell me that their profits have increased substantially when they implement what they learn from their twenty group meetings. At the meetings, we see the groups encourage, challenge and help each other in finding solutions to their common problems. It’s not unusual to see a dramatic increase in bottom line profits beginning with the first meeting.

Subsequent meetings for this group will be held with date and place determined by the dealers. The meeting agendas and topics are decided by the dealers. Prior to each meeting, dealers compile a list of their most pressing issues and then at the meeting, the options for solving those issues are discussed. The meetings conclude with a “best idea” award and specific action plans which will then be reviewed at the next meeting. Dealers commit to actions and are then, held accountable by their peers to put those actions into practice.

“As a TIA board member for many years and an independent tire store owner, I believe the twenty group concept is one of the most beneficial programs available to independent tire dealers in the industry today,” said Stu Zurcher, co-founder of DSP Twenty Group. “We began this business to help dealers survive and thrive in the tough tire business and so far, our expectations have been exceeded in value received by our members.”


Dealer Strategic Planning will continue to form new 20 groups as dealers become aware of this helpful business tool. For more information, contact: Pat Brown, VP Marketing, Dealers Strategic Planning, Inc., 419-420-5915 or [email protected]

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